Dušan Zorko is the Chairman and CEO of the Pivovarna Laško Union Brewery. From July 2016, the company unites the Pivovarna Union (founded in 1825) and the Pivovarna Laško (founded in 1864) as a part of Heineken. The breweries and their numerous brands account for a huge share of the local beer market, even after the recent and fast development of the local craft beer scene. In his interview to The Slovenia publication, Dušan Zorko tells about branding, beer and the future of Slovenia’s breweries in general. “Products are made in factories. Brands are made in heads,” the CEO of the most popular beer company in Slovenia and one of the largest in the region, reveals the secrets of his brand success. He tells about his own brand as well as combines successful businesses and names their strong points, describes the best ways to develop, names consumer habits now and then, discusses the current trends, plans for future and even new beer tours for tourists. Full interview can be read by the link below.